Launched the "Muze Music Player" application on iOS, reaching #1 on the Global App Store. This early product-market success gave us hands-on understanding of Product Experience, System Scalability, and Technology design for real-world users at scale.
ABOUT US
We Build Technology With Purpose
Enterprise Platforms, Scalable Systems, and Digital Experiences Built for Long-Term Growth
We believe great technology should do more than just "work" — it should help businesses grow, enable teams to perform better, and adapt to change over the long term.
Over the years, we've helped build Enterprise Platforms, OTT & Streaming Systems, E-Commerce Infrastructure, and Custom Digital Solutions for both fast-growing startups and large-scale organisations.
But what we value just as much as the technology is how we work together — and the deep business understanding that sits behind every system we build.
OUR STORY
A Journey Built Through
Products, Platforms, and People
Founded in 2011, Muze Innovation has grown from building consumer apps to engineering enterprise platforms that serve over 12 million users — guided by one principle: technology should always connect to business outcomes.
2011
2015
Invited by Apple to participate in the Spendio programme as the sole representative from Thailand — a milestone that validated our technical standards and international-grade application development capabilities.
2016
Expanded into E-Commerce system development across multiple industries, deepening our experience in designing Digital Solutions that deliver tangible business outcomes.
2018
Developed the "inCart" platform to elevate our technology capabilities and lay the foundation for flexible, scalable Digital Solution services.
2019
Shifted focus toward Enterprise Service Solutions for leading organisations, helping improve operational efficiency and drive business growth through technology.
2021
Took on the role of Technology Partner (Tech Partner) for business organisations, supporting the development of Digital Transformation initiatives within partner companies.
2022+
Expanded into End-to-End Digital Solutions — covering strategy, UX design, and full system development — to deliver measurable business outcomes for enterprise clients. Today, we work with both startups and enterprise organisations to design and build Digital Platforms that are flexible, stable, and built to scale.
WHAT WE BELIEVE
The Principles Behind Every System We Build
Technology Should Adapt to Business
We believe good systems should be designed to align with each organisation's Workflow and Business Model — not force businesses to conform to off-the-shelf software. That's why we have deep experience in Custom Enterprise Systems, Internal Workflow Platforms, and Scalable Digital Infrastructure for businesses with specific needs.
Great Products Come From Collaboration
We believe great projects don't come from simply passing requirements back and forth. They come from Business, Product, and Technology working closely together throughout the entire process.
Scalability Starts From Good Foundations
Many systems can be built quickly, but not all can sustain long-term growth. We prioritise Architecture, Maintainability, and Scalability from day one — so the systems we build can grow alongside your business.
MISSION & VISION
Vision
Innovate Your Success with Tech
สร้างสรรค์ความสำเร็จของคุณด้วยเทคโนโลยี
Mission
Drive Business Success and Make a Difference with Trusted Expertise and Technology
ขับเคลื่อนความสำเร็จของธุรกิจ และสร้างผลลัพธ์ที่แตกต่าง ด้วยเทคโนโลยี และผู้เชี่ยวชาญที่ไว้ใจได้
BOARD OF DIRECTORS
Board of Directors
Chananyarak Phetcharat
Chairman of the Board of Directors
Wit Sittivaekin
Independent Director
Nattavudh Pungcharoenpong
Independent Director
Yongyoot Luangrattanamart
Independent Director
Paradorn Leosakul
Independent Director
Supa-us Tapaneeyakorn
Independent Director
Executive Committee
Peeranat Thoonsaengngam
Chief Executive Officer
Kittiphat Srilomsak
Chief Technology Officer
Picha Mahakittikun
Chief Technology Officer
Phumpat Ruangsakul
Chief Product Officer
Phanthong Thippharos
Chief Financial Officer
OUR CULTURE
The Culture We're Proud Of
01
Curious by Nature
We're a team that loves learning, experimenting, and questioning the status quo.
02
Built Around Ownership
We value people who want to solve problems more than those who just follow tasks.
03
Calm, Honest, and Collaborative
We believe great work doesn't require chaos. It requires clarity, directness, and trust.
04
Product Thinking Over Feature Thinking
We don't see projects as a list of features — but as systems designed to help businesses, users, and teams work better together over the long term.
TRUSTED TO BUILD
What 
's Been Trusted to Build
Over the years, we've been part of building platforms at the core of our clients' businesses — systems built for scale, teams, and long-term growth.
- OTT & Streaming PlatformVideo and content platforms built to handle large-scale audiences
- E-Commerce EcosystemProduct sales, promotions, order management, and omni-channel commerce
- Enterprise Workflow SystemWorkflow systems connecting multiple teams, processes, and business data
- Internal Operation PlatformInternal tools that help organisations move faster and reduce manual processes
- Digital Transformation InitiativeTurning legacy workflows into practical, production-ready digital systems
- Custom Business PlatformBespoke platforms designed around each organisation's unique business model
GET STARTED
Ready to start your
Tech Partnership
with us?
Tell us your business goals
and we'll design the right technology roadmap for your organisation.