The Challenge
CH3+ needed to break away from a traditional broadcast model and build an OTT Platform with features distinct from every competitor in the Thai streaming market — while modernising its legacy Media & Entertainment infrastructure to keep pace with rapidly shifting user behaviour.
The strategic shift: stop duplicating Free TV content and instead build around fandom — putting talent at the centre, with exclusive content and fan-community campaigns that no rival platform offered.
CH3+ wasn’t looking for a vendor to implement a spec. They needed a partner who would co-own the product strategy: figuring out what to build, how to grow users, and how to make it commercially meaningful.
What We Built
Muze designed and developed the full OTT Platform from scratch — high-performance architecture built for national scale, with a Fandom System as the core differentiator. Viewers engage with talent, content, and fan communities all in one place.
Swift
Kotlin
Node.js
AWS
Go- gRPC
- Multi-CDN
- Microservices
- DRM
iOS
Android- Android TV
Samsung TV
- Android Box
Impact
| Metric | Before | After |
|---|---|---|
| Monthly Active Users | 1,000,000 | 12,000,000+ |
| Peak Concurrent Viewers | ~200,000–300,000 | 800,000+ |
Client Voice“Muze is the partner we trust. Their expertise helped us shape our OTT platform to catch up with our new customer behavior.”
— Warut Leeruangsakul, EVP Digital and Tech · BEC World
